Ever see a great idea and wish you'd thought of it?
Now you can make it your own and benefit from
its proven track record. Coming to your desktop
Bi-Weekly - THE IDEA STORE! Daily Promotional Ideas
related to your industry.
If you're too busy to read it now, print it out for when you get a
free moment so you don't miss a single innovative idea. We recommend
keeping the printouts in a binder for future reference.
| Appreciation/Thank
You |
 |
Today's Idea for the Automotive Industry
Product(s) Used: Collapsible Chairs
Method(s) Applied: Thank-You Gift
Theme(s): Thank You
Car manufacturer Ford Motor Co. wanted to thank its
customers who purchase a new automobile from the
company. The manufacturer wanted to send them a
gift that would be well appreciated and that had a
high-perceived value, particularly because of the
amount of money the customer had spent on the
new car. It was decided that the thank-you gift
should be unique and somehow be tied in to the car
purchased. After a new car is purchased from Ford,
the buyer's name is put into a registry. Then the
name and the interior and exterior colors of the
purchased car are forwarded to Easy Seat Inc. (asi
51510).
Easy Seat then sends two of their
collapsible chairs directly to the buyers' homes. The
color of the chairs sent matches the interior of the
car purchased. The chairs are embroidered on the
back with the Ford name in the same color as the
exterior of the car purchased. Ford has been sending
the thank-you gift for six years.
|
| Improve
Client/Customer Relations |
|
Today's Idea for the Recreation/Leisure
Industry
Product(s) Used: Hats
Method(s) Applied: Special Event Giveaways
The program, for the Philadelphia Phillies baseball
team, utilized an employee pep squad, the "Phillie
Phunsters," that threw confetti on game attendees
who had a birthday that day (reported in advance),
and engaged the surrounding crowd in singing "Happy
Birthday." The celebrant also had his/her name
displayed on the scoreboard and received a birthday
certificate and a specially designed baseball cap that
bore the team emblem topped with a birthday hat.
The color/design of the hat is different each
year. The hat's cost was $12, paid for by the
recipient's attending friends and/or family members.
The promotion resulted in 2,476 participating last
year.
|
| Promote Company Awareness |
|
Today's Idea for the Travel/Tourism Industry
Product(s) Used: Vases
Method(s) Applied: Promotional Distribution
Travel agents were given globe-shaped crystal vases
imprinted with the name of the cruise line as an in
office reminder.
|
|
|
Appreciation/Thank
You
|
|
|
|
Today's Idea for the Transportation/Shipping/Delivery Industry
Product(s) Used: Coasters
Method(s) Applied: Thank-You Gifts
Penske, a trucking company, distributed sandstone coasters
from to keep their local phone number in view of existing
customers with contracts. The coasters were stamped with the
company's name and phone number and distributed to clients
in appreciation for choosing Penske.
The customers were pleased with the coasters and the functionality
of the design, which allowed them to keep Penske's number
conveniently available on their desk.
If you have read something here that you think might help
someone promote their business sign them up to receive our
bi-weekly "Idea Store" newsletter.
To See Daily Marketing Ideas Related to your Industry Click Here
|
|
