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Bi-Weekly - THE IDEA STORE! Daily Promotional Ideas
related to your industry.
If you're too busy to read it now, print it out for when you get a
free moment so you don't miss a single innovative idea. We recommend
keeping the printouts in a binder for future reference.
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Increase Store Traffic
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AIDS Awareness
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Gaining Visibility &
Exposure
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| AIDS
Awareness |
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Product Used: Condom Kit
Method Applied: Educational Aides
An area Planned Parenthood organization used condoms in imprinted folders as handouts when its representatives spoke to groups about birth control and sexually-transmitted diseases such as AIDS. Each condom (which was produced by a leading manufacturer) was fastened inside a matchbook-like folder upon which the organization's message was imprinted.
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Gaining Visibility & Exposure
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Product Used: Desk Calendars
Method Applied: Direct Mail, Sales Leave- Behinds
Theme: "Computers", Technology
The Computer Doktor wanted to let customers, both current and prospective, know about its new larger location and publicize the many services offered. To accomplish this goal, the company wanted to use a desktop product that would leave an impression on anyone passing by that desk. The Computer Doktor used a custom die-cut calendar. The calendar, die cut in the shape of a computer, featured a calendar pad that resembled computer paper. The company reported that business increased since using the calendar and repeated the promotion for two subsequent years since the initial distribution.
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It's our 10 year anniversary! To celebrate our anniversary we are rewarding you, our customer, with gifts of your choice! For every dollar you spend, we will reward you with an equal amount of point certificates! Log-In to www.CorporateGiftRewards.com and redeem your points in our gift catalog filled with over 800 name brand items. The more you purchase the more points you receive!
REFERRAL BONUS: For each person or company you send to us, we will award you the same amount of points for each dollar they
spend on their first order.
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Increase
Store Traffic
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Product Used: Child Identification Kits
Method Applied: Promotional Distribution
Theme: Safety
Pizza Hut Restaurants wanted to increase store traffic and generate community goodwill by distributing Child Identification Kits. The kits consisted of a 5 1/2-inch by 10 3/4-inch tri-fold, logoed folder; inside was an ink strip, and the company added their logo on a balloon. The interior of the folder provided instructions and space for using the ink strip to fingerprint a child; space was also available for the child's photo and vital statistics. An ad was placed in a local newspaper offering a Kinderprint folder with the purchase of any size pizza. The ad went on to explain, "We at Pizza Hut care about the safety of our younger generation and we would like to offer our customers this special child identification program." The Kinderprint folders were given out at 23 different Pizza Hut locations throughout Kansas and Missouri. All folders were distributed, resulting in increased store traffic and sales volume. Customers appreciated the Kinderprint program, and Pizza Hut established a good rapport with its customers and strengthened its image as a family restaurant within the community.
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